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The Role of Social Media Marketing in Reducing Unconscious Bias of the British against Arabs

“I think unconscious bias is one of the hardest things to get at,” Ruth Bader Ginsburg. Unconscious bias (or implicit bias) is often defined as prejudice or unsupported judgments in favor of established stereotypes, which affect actions and decisions. Therefore, British citizens’ behaviour towards Arabs in the UK or the Arab behaviour towards British citizens…

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Employing Personalized Marketing to Target Arabs in the UK

‘We don’t want to push our ideas on to customers. We simply want to make what they want,’ Laura Ashley. Companies are most interested in identifying their clients’ needs to meet them. Therefore, British companies seeking growth and development by providing products to Arabs should not believe that ‘When in Rome, do as the Romans do.’…

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Labor force contribution of the Arab community in the UK market

According to data from the Open University, 91% of business organisations in the UK struggled to find workers with the right skills in 2018 due to skills shortages. Organisations are paying a high price to ensure the skills in question, estimated at £6.33bn in 2018. For that reason, competition is going fierce among organisations to…