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The Role of Social Media Marketing in Reducing Unconscious Bias of the British against Arabs

“I think unconscious bias is one of the hardest things to get at,” Ruth Bader Ginsburg. Unconscious bias (or implicit bias) is often defined as prejudice or unsupported judgments in favor of established stereotypes, which affect actions and decisions. Therefore, British citizens’ behaviour towards Arabs in the UK or the Arab behaviour towards British citizens…